3 Best Mailchimp Alternatives for Email Marketing

Discover top 3 best Mailchimp alternatives for email marketing. Explore features like pricing, and find the perfect fit for your business needs

I know the main reason you are probably reading this is because you want best of the best MailChimp alternatives for email marketing tool aiming to achieve your marketing objectives. Whether you’re a digital marketer or a business owner seeking to boost brand awareness and revenue, rest assured that I, as a fellow digital marketer, will recommend the finest alternatives based on my experience. Keep reading for insights.

SPOILER ALERT: Here is our best Mailchimp alternatives for Email Marketing

ActiveCampaign

So get this – ActiveCampaign is like the cool older sibling to MailChimp’s. I know, MailChimp’s great for dipping your toes into email marketing. But if you’re looking to get a little more advanced with things, that’s where ActiveCampaign comes in.

They’ve got all the bells and whistles for taking your emails up a notch. We talking next level lead scoring to find your VIP peeps, custom tags galore to segment your lists, full-on marketing automation to nurture leads into loyal fanatics.

And don’t stress about figuring it all out – the interface is crazy intuitive. But for real – it makes upgrading your email game stupid easy.

The kicker is how flexible this thing is. You can customize to your heart’s content with templates, workflows – you name it. More options than tacos in Tijuana, I kid you not! And your other tools will love working with ActiveCampaign.

ActiveCampaign Pro’s

• ActiveCampaign pioneers visual marketing automation.
• Intuitive interface requires no training.
• Affordable starting from $29/month.
• Integrates with over 900 tools.
• Offers automation split testing.
• Utilizes machine learning for predictive features.

Con’s

• While ActiveCampaign’s reporting offers comprehensive insights into sales and goal conversions, the interface can be crowded and challenging to navigate at times.

So if you’re aiming to take your email marketing into boss status, quit wasting time on the basics! Just hop on over to ActiveCampaign and say see ya to boring, hello awesome emails! We promise you’ll have a total blast.

Brevo

Sendinblue (now called Brevo) should be on your radar. This platform’s generous free plan makes it super appealing for guys wanting to dip their toes in without a huge money commitment. But don’t think their freebie offering means light on features!

For starters, Brevo’s segmentation options are no joke – we’re talking advanced stuff like predictive lead scoring and hyper-personalization. It lets you slice and dice your lists to target different peeps with tailored messages that feel like they were written just for them. Pretty cool, huh?

And wait, there’s more! – email campaigns with eye-catching templates, SMS blasts to hook people on the go, even live chat support so you can connect with customers in real time.

The bottom line is that Brevo brings an awful lot of bang for your buck. Whether you’re on their free plan or ready to level up with one of their paid tiers, you get access to a stacked suite of tools for getting your messaging on point. So if you’re looking to market yourself to the max without maxing out your credit card, Brevo’s an overachiever’s dream!

Brevo Pro’s

• Statistics for tracking target behavior and the capability to resend messages only to individuals who have not yet responded is a plus
• Easy to use i.e. creating an E-mail list is easy and using the e-mail templates
• Easy to upload data
• 2 factor authentication is a plus in providing security

Brevo Con’s

• Their customer care support needs to be faster. It is imperative to have access to 24/7 support
• WordPress Integration is clear, though integration with 3rd party Word Press plugins needs to be better

HubSpot

HubSpot is an all-in-one marketing tool. It combines many services into one platform:

• Marketing tools to promote your business
• Sales tools to drive revenue
• Content tools to create materials
• Operations tools to manage workflows
• Customer service tools to support clients
• The platform is ideal for businesses that spend a long time getting a new customer. HubSpot has powerful automation features that guide each lead through your sales journey.

You can send emails, schedule calls, nurture leads, promote content, and more—all on timed campaigns aimed at moving leads closer to being customers.

The platform also provides detailed statistics on all your efforts. You can see which messages and channels convert leads best. These insights allow you to tweak your approach to maximize results.

In simple terms, HubSpot gives you the tools and data needed to attract, engage and delight customers over an extended time frame. From first discovery to final sale, it can optimize marketing across the entire customer journey.

We are almost coming to an end of our blog on Best Mailchimp Alternatives for Email Marketing but first here are the Pro’s and Con’s

HubSpot Pro’s

• A truly all in one marketing solution
• Integrated content management systems (CMS) which helps businesses attract customers easily
• Provides detailed statistics for insights
• HubSpot: Scalable software enables seamless growth in marketing, sales, and support, freeing businesses from infrastructure concerns.

HubSpot Con’s

• It is not very effective when not used as an all in one marketing tool
• HubSpot does not offer A/B testing on lower plans
• Their contracts aren’t flexible

Editors pick on the Best Mailchimp Alternatives for Email Marketing

My best pick is Brevo formerly – sendinblue,

Sendinblue, now called Brevo, is my top choice for email marketing. Reasons being:

• They have a free plan that still includes many features. You can get started at no cost which is very appealing.
• The features help me target my emails well. I can score leads to find the best ones to focus on. And I can personalize emails with each person’s name and details. This makes the emails more relevant.
• It has automation tools. I can set up workflows and schedules easily. Once they are set, the platform runs campaigns for me automatically. This saves me time.
• The templates, compatibility with other tools, and email delivery are all excellent. I don’t have to worry about technical issues.
• In basic terms, Brevo covers all I need. The free plan provides high value, the targeting capabilities are advanced, and the automation saves me effort. When it comes to email marketing results with little money or work required, Brevo is the simplest and most effective option.

They have a free plan that still includes many features. You can get started at no cost which is very appealing.

Comparing Brevo, ActiveCampaign, HubSpot and MailChimp prices

Email-Marketing Tool	Starts From	Starter	Standard	Premium
MailChimp	0$ per Month	6.5$ per month for 12 Months	10$ per month for 12 Months	175$ per month for 12 months
Brevo	0$ per Month	25$ per month	65$ per month (Business)	Custom price for large organizations
ActiveCampaign	29$ per Month (1 user)	49$ per month (3 users)	149$ per month (5 users)	259$ per month (10 users)
HubSpot	0$	18$ per month	N/A	800$ per month (Professional)

Frequently asked Questions – Email campaigns

Is Mailchimp the best for email marketing?

When it comes to email marketing, Mailchimp is pretty much always at the top of the A-list because it’s user-friendly.

Designing pro-looking emails is also easier. We’re talking fancy templates, drag & drop designing, photos and graphics

Setting up a marketing campaign is easy.

How do i switch from MailChimp to Brevo?

To switch from Mailchimp to Brevo, you can follow these steps: Create a Brevo Account: Visit the Brevo website and sign up for a free account. Check your email for a confirmation message from Brevo and confirm your email address.

Select Your Brevo List: Within Brevo, choose an existing list or create a new one where you want to import your MailChimp contacts, click on use this list

Why use MailChimp instead of Outlook?

With mail chimp you can track your campaigns and get data on people who opened and engaged with the campaign whereas you cannot track in Outlook

Conclusion

In the end finding the best MailChimp alternatives for email marketing depends on what you need most. Think about the features that matter to you and try out different options to see which one works best for you.

Kindly be informed that at Optireel, we specialize in delivering high-quality digital marketing services tailored to meet your business objectives. If you wish for us to manage your digital marketing needs, please reach out to us via email at info@optireel.com. Additionally, you can explore the range of services we offer on our website. Rest assured, our pricing is transparent and fair.